Propwire
A real estate intelligence platform that enables property discovery, deep data insights, and lead generation—powered by one of the largest property datasets in the market.
The Story of Propwire
Launched in January 2023 as a free platform, Propwire democratized access to real estate data. Its database quickly grew to 157 million off-market properties, eventually tracking 1.2 billion records and supporting 2.5 million skip traces.
The platform attracted 250K users, including 80% investors, 10% agents, and 10% contractors, who used it for cold calling, direct mail, SMS marketing, and deal sourcing.
To expand market reach and deliver a premium mobile experience, Propwire partnered with Carbonteq.
Challenges Faced by Propwire
Scaling a Data-Heavy Platform to Mobile
Propwire operates on one of the largest property datasets in the market. Bringing this scale to mobile required handling high-volume data rendering, filtering, and querying without compromising performance.
Maintaining Scalability with Existing Backend Systems
Propwire already had a robust backend ecosystem. The challenge was to build a modern mobile frontend that integrates seamlessly without disrupting existing systems.
Navigating Platform Compliance
Launching across iOS and Android required alignment with App Store and Play Store guidelines, including submission, review, and release workflows.
Structuring Cross-Platform Payments
Defining the right approach to subscriptions and payments, balancing scalability, compliance, and operational efficiency.
Solution Provided by Carbonteq
Carbonteq partnered with Propwire to build a scalable, high-performance mobile application, focusing on frontend excellence while integrating seamlessly with Propwire's backend systems.
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Platform Compliance & Release Strategy: Carbonteq guided Propwire through the complexities of launching across mobile platforms, ensuring alignment with App Store and Play Store requirements from the start. This included compliance readiness, platform-aligned In-App purchases strategy, and end-to-end support for submission and release. By addressing these early, Carbonteq reduced friction, avoided common pitfalls, and accelerated the path to launch.
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Scaling a Data-Heavy Platform to Mobile: To bring Propwire's massive property dataset to mobile, Carbonteq optimized data rendering, filtering, and querying for high-volume performance. Techniques included efficient API design, lazy loading, and client-side caching to ensure smooth, responsive interactions even with millions of property records.
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Maintaining Scalability with Existing Backend Systems: Carbonteq built a modern mobile frontend using React Native, enabling efficient cross-platform development while integrating seamlessly with Propwire's existing backend ecosystem. The architecture was designed to work harmoniously with existing services and data flows, ensuring that new mobile capabilities could be added without disrupting ongoing operations.
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Payment Strategy & Implementation: Carbonteq evaluated all payment use cases and recommended RevenueCat as the optimal cross-platform solution. The team implemented the integration, built compliant paywalls, and ensured a seamless transition to scalable subscription management.
Propwire & Carbonteq's Partnership Snapshot
Over 7 months, Carbonteq worked closely with Propwire's team across three time zones, delivering the mobile platform through an efficient asynchronous collaboration model. Carbonteq led frontend development while collaborating deeply with Propwire's backend team, ensuring seamless integration and performance at scale. This partnership enabled Propwire to evolve from a web-first product into a multi-platform real estate intelligence solution.
Results
High-Performance Data Experience
Optimizations in data rendering and querying ensured smooth performance, even while handling 1.2 billion property records and millions of skip traces.
Frictionless & Compliant Launch
Early alignment with platform guidelines and a well-defined payment strategy enabled a smooth App Store and Play Store release, avoiding common roadblocks.
Scalable Growth Foundation
With a robust architecture and streamlined workflows in place, Propwire is now positioned to scale its user base and expand product capabilities.
Through its partnership with Carbonteq, the platform now delivers a premium, scalable, and high-performance experience, empowering real estate professionals to discover opportunities and generate deals more efficiently.
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